With the subject “Fairs Alliance, Grand Event”，organized by Fiera Milano
S.p.A. and its China company Worldex Fiera Milano Exhibitions (****gzhou) Co.
Ltd, and Canton Universal Fair Group Ltd., the Press Conference of Interwine
2014 and FHW CHINA 2014 is held at Shangri-la Hotel Chengdu on March 27 to
announce that Interwine 2014 and FHW CHINA 2014 will be held at the same time at
China Import & Export Fair Complex, ****gzhou on November 11-13. Wine and
food importers, Consulates-General of various countries in China, industry
associations and media representatives are attending the press conference.
Fairs Alliance, Grand Event
FHW CHINA will be held at the same time with Interwine for the first time on
11-13 November 2014.
FHW (short for Food Hospitality World) is a global brand exhibition of food
and hospitality organized by the world-leading exhibition group Fiera Milano
S.p.A. FHW takes place annually in Mumbai and Bangalore India, ****gzhou China,
Sao Paulo Brazil and Cape Town South Africa. As the most professional
international food and beverage exhibition in South China, FHW CHINA brings in
dozens of national exhibition groups each year since its successful Initiation
in ****gzhou in 2012. The exhibition area of international exhibitors is
estimated to account for 65% of the total in 2014. The number of visiting trader
buyers increases at the rate of over 20% annually. Being a must-go fair in the
industry, FHW CHINA has become the perfect trade platform for manufacturers and
distributors in food and beverage industries to expand market and gain access to
a large number of high quality buyers.
As the only professional international wine fair a*****ional level and
focusing on the subject “What Belongs to China, Belongs to the World”, Interwine
has been dedicated to displaying the unique glamour and rich culture of renowned
wines from all over the world. Relying on the rapid development of imported wine
industry in China and professional practical work style, Interwine has
established close business relationship with 20,000 importers and 130,000
distributors nationwide and been acknowledged and participated by 116 chambers
of commerce, associations and business organizations at home and abroad. Ranking
at the top with the highest rate of international exhibitors in ****gdong region
in the decade (more than 50%), Interwine is the perfect exchange platform for
****gdong business circles to communicate with the world.
There is no doubt that the win-win cooperation between Interwine and FHW
CHINA will escalate the internationalism, professionalism and authority the two
fairs to an exciting new level.
The combination of the two fairs is aimed to create a win-win
resource-sharing cross-category exhibition cooperation platform. The two parties
will share recourses and conduct cooperation in the area of media promotion,
exhibitors recruitment, visitors invitation, various event and onsite
activities, etc. to gain more development. The two parties strive to promote
international profile of the fairs and provide more business oppor*****y and
convenience to both exhibitors and buyers.
Vigorously Developing “Import” Industry
Mr. Dario Rota, Country manager of Fiera Milano S.p.A. expressed that the
“combination of the two fairs” is a new attempt of the company. He hopes that
the cooperation with Interwine will help facilitate the development of FHW CHINA
and promote the brand awareness of FHW to importers and distributors in China’s
food and beverage industry.
According to Ms. Rita Jia, managing director of Canton Universal Fair Group
Ltd., “Overlapping investment can be effectively reduced though interactive
alliance, which is a positive facilitation for the exhibition industry.” She
also expressed that in the age of brand and capital operation with rapid
development and fierce competition in food, beverage and wine industries,
resource integration and industry alliance become an inevitable choice for
companies to promote their competitiveness.
Since its initiation in 2004, Interwine has been successfully held for 11
editions. With the geographic advantage of the fair venue ****gzhou, brand-new
perspective, avant-garde idea, novel form and high quality service, Interwine
has gained much international influence and become the “ number 1 wine
exhibition in China” which receives wide at****ion from the industry for its
internationalism, professionalism and authority. Interwine is the perfect
exchange platform for wine manufacturers and distributors to establish
effective, smooth and comprehensive business relationship.
Relying on the powerful professional background and international network of
Fiera Milano S.p.A., FHW CHINA is not only an industry exhibition but also the
bridge to connect food companies around the globe with Expo Milano 2015. FHW
CHINA 2014 will set up Expo Milano 2015 Preview Area at the fair site to promote
the idea “Feeding the planet, energy for life”. Special seminars will be held
during the fair to discuss hot issues on food and bring the world’s at****ion on
food culture.